Intertextuality

Intertextuality is when a media text references directly or indirectly another media text. It could be any kind of media text with another. It appeals to the audience as they get fulfilment from seeing references from other that they like. It could also bring in new fans if people discover a new music video because they wanted to see a reference that they recognised, regardless of whether they know they artist or not.















Blink 182 mocked boy band videos with their single "All The Small Things"  by referencing obvious common characteristics that they have. One Direction ended up using the exact same location for their song "Beautiful" summing up how generic boy band videos are.

SR-71's video "Right Now" features a section referencing Queen's iconic "Queen II" album cover.
Sum 41's alter-ego band Pain For Pleasure parodies many 80s metal/hard rock bands such as Iron Maiden.
Teenage Dirtbag references the film American Pie with one of the main cast Jason Biggs

Weird Al Yankovic does it amazingly with almost every major artist or band